Ads that Click to WhatsApp (CTWA)

ads that click to whatsapp offer a fast and convenient way to help your client reach audiences at scale, generate leads, enable discovery, drive sales, and build loyalty by opening a conversation in whatsapp, these ads let customers interact with the business, creating a powerful entry point that can help unlock the potential of the messaging experience conversations are not charged when generated through an ad that clicks to whatsapp they are named " free entry point conversations " and hold a customer window that lasts for 72 hours ads that click to whatsapp can be placed across facebook and instagram how to set it up first, make sure the waba is connected to the facebook page that will be used for this ad to create ads that click to whatsapp from ads manager go to ad creation within ads manager choose engagement as your objective choose your campaign budget and click next under conversion location select messaging apps in the messaging apps section, select whatsapp under ad type, select click to message for ads using engagement objective, in the accounts section, go to whatsapp and select the relevant whatsapp number from the dropdown menu choose your audience, placements, budget, and schedule and click next select your ad format and complete your ad setup click + create to create your flow click save and finish when you've completed click publish to publish your ad customize autofill messages (only for traffic & engagement objectives in ads manager) when a customer clicks on an ad that clicks to whatsapp, the whatsapp chat thread opens with an autofill message “ i saw this ad on facebook”, which can seem very generic and unnatural now, it is possible to customize the autofill message for traffic & engagement objectives, allowing businesses to set their own autofill message that can drive more conversations note that if you are already using icebreakers, “ i saw this ad on facebook” message will not show up & you will not be able to set up an autofill message this is because meta only allows the use of either autofill or icebreakers for an ad (customization can be done for the message as shown below “ hello! can i get more info on this? ”) greeting message (icebreakers) the greeting message, also known as icebreakers, is the first thing consumers encounter when they see an advertisement (refer to the screenshot below as an example " hi! please let us know how we can help you" ) this message serves as the initial point of contact with potential customers autofill message conversely, the autofill message is what appears when a consumer initiates a chat with a business in whatsapp it's the first message they see when they decide to connect we suggest that you consider your engagement strategy and choose between icebreakers or customized autofill based on your specific needs and objectives either of these features can be a powerful tool for driving more meaningful conversations with consumers the key is to select the one that aligns best with your business's goals and communication style you can only set one auto fill message per ad it applies across placements there is an 80 character limit you can customize the autofill message for click to whatsapp ad campaigns that use the traffic and engagement objectives directly from the ads manager best practices optimize your ads leverage ad tools to drive discovery and demand for your products some suggestions for ad campaign optimizations are objective the messages campaign objective will default your ad optimization to drive more conversations and therefore more opportunity to convert to a transaction if you are in eea, india or japan, link click optimization is available duration and budget a campaign duration of seven or more days is recommended to achieve stable results and account for weekly fluctuations meta recommends a weekly budget of at least $20 targeting use broad targeting with a 2 10 million audience size messaging experience make sure the messaging experience that a customer clicks into is delightful and optimized towards your end objective before you begin to ensure the performance of your ads is as expected, we highly recommend linking your google ads account to 360dialog, so we can directly monitor the data to do so, please share your google ads account id with your 360dialog main point of contact, and we will send you a request to link the accounts getting started to use message assets, make sure that you take the following actions have a registered number with 360dialog performance messaging in the google ads message assets configuration, select the country for the whatsapp number then, in the 'whatsapp phone number input' box, enter the whatsapp business number registered with 360dialog under “starter message”, enter a message that meets google ads policies confirm that your headline has no mention of whatsapp mentioning whatsapp as a headline may result in clicks being redirected to your webpage, instead of the message asset whatsapp message ads are only eligible to serve in select countries on ios, unlike on android please review the google ads documentation to see which countries are eligible to receive message ads on ios add message assets to a new campaign in your google account ads , click on the create button, and then create a new campaign select your objective (message ads are compatible with sales, leads, and website traffic) after you confirm your conversion goals, select search or performance max as your campaign type, then click continue define your campaign name continue to configure your campaign as usual, until you reach the “ keywords and ads section ” you will find the messages section select “+ message” then you can create and choose the messages to be used in this campaign the message will appear as a pre filled message when the customer clicks on 'send message" in the ad now you can complete the configuration of your campaign and customers will be ready to find you in whatsapp!