--- title: Campaign Overview slug: campaign-overview docTags: createdAt: 2024-11-20T12:17:22.731Z --- The Campaigns module in Sanoflow is a dynamic and essential tool designed to significantly enhance marketing and communication strategies using WhatsApp as a primary channel. This module serves as the nerve center for executing targeted, automated, and personalized marketing campaigns directly to clients' WhatsApp accounts. You will start with a view with the previous campaigns if they exist, and you may check on details about them by pressing on them. # Getting Here :::hint{type="warning"} **Campaigns Module** is only accessible by **admins** and **managers**. Admins/Managers can provide the marketing team role access to campaigns, or any other role desired. ::: This module can be accessed through the navigation list on your left side of the screen, then go to **Campaigns.** ![](https://api.archbee.com/api/optimize/tjnHF_B8r1-EKcpEGK2I4-5311b9nIPybpEB6PXFZ0I-20250813-095128.jpg) # What to find in the Campaigns Page? ## Campaign List Overview The Campaigns page provides a table summarizing all the campaigns created within the platform. The columns include: - **ID**: Unique identifier for each campaign. - **Name**: Customizable name for easy identification. - **Status**: Indicates the progress of the campaign (e.g., Scheduled, Sent, Failed). - **Channel**: The communication channel used (e.g., WhatsApp). - **Created**: Date and time the campaign was initiated. - **Completed**: Date and time the campaign was completed. - **Scheduled Day & Time**: The predefined schedule for the campaign. - **Filter by Status**: Use the dropdown to view campaigns by their current state (e.g., Scheduled, Sent, Processing, Paused, or Failed). - **Search Bar**: Quickly find campaigns by name. ## Campaign Details Clicking on a campaign name opens a detailed view: - **Details Tab**: - **Channel**: Indicates the platform used for the campaign. - **Created By**: The user who initiated the campaign. - **Template**: The template selected for the message. - **Segment**: Target group for the campaign. - **Status**: Progress of the campaign (e.g., Sent or Failed). - **Analytics**: Key performance metrics: - **Sent Percentage**: Number of messages sent successfully. - **Read Percentage**: Messages read by recipients. - **Replied Percentage**: Recipients who replied. - **Failed Percentage**: Messages that failed to deliver. - **Total Clicks**: Clicks on any links included in the campaign. - **Report Download**: Generate a detailed report of the campaign’s performance. - **Recipients Tab**: - Shows the list of all contacts targeted by the campaign. - Details include recipient names, statuses (e.g., Sent or Failed), and delivery timestamps. ## Managing Campaigns - **Edit Campaign**: Adjust campaign details before launch. - **Delete Campaign**: Remove campaigns permanently by clicking the trash icon. A confirmation window will appear before deletion. - **Pause Campaign**: You will not be able to pause a campaign after it gets sent. # Template Compatibility If your WhatsApp message template includes dynamic text in the header component, it will not appear in the template selection dropdown when creating a new campaign in Sanoflow. **Why?** Sanoflow currently supports dynamic fields only in the body and button components of a template. The header must contain static content only. **What to do:** Edit your template in WhatsApp Manager to remove the dynamic variable from the header. Use dynamic placeholders like {{Name}}, {{Date}}, etc., only in the body or buttons of the template. # Practical Use Cases 1. **Appointment Reminders**: - Notify clients of upcoming appointments. 2. **Promotions**: - Announce discounts, sales, or new services. 3. **Follow-Ups**: - Reconnect with leads who have expressed interest in your services. 4. **Event Invitations**: - Send RSVP requests or event updates. # Best Practices 1. **Template Optimization**: - Use concise, actionable templates with placeholders for personalization. 2. **Targeted Segments**: - Avoid spamming by targeting specific groups. 3. **Monitor Analytics**: - Regularly review metrics to optimize future campaigns. # FAQs 1. **What happens if a message fails?** - Failed messages are logged, and you can retry sending to those recipients. You may also check for the failed reasons by vistin [Meta Messages Error Codes](docId\:WPJ4mBxXm2U6rbvewqovK). 2. **Can I track recipient interactions?** - Yes, analytics include metrics like message reads, replies, and link clicks. 3. **How do I use placeholders in templates?** - Placeholders like {{Name}} can be added by adding "@", and this will allow the system to give you personalized suggestions based on recipient data. 4. **Why can’t I find my template in the dropdown when creating a campaign?** - If your template uses dynamic text in the header component, it won’t appear in the dropdown. Sanoflow only supports dynamic text in the body and button sections, not the header. 5. **Can I send campaigns through other channels besides WhatsApp?** - Currently, WhatsApp is the primary supported channel. However, support for additional channels may be rolled out in future updates, if Meta releases it. 6. **Can I edit a campaign after it’s been scheduled?** - Yes, you can edit the campaign before it is sent. Once the status is Sent, it can no longer be modified. 7. **Can I export campaign analytics?** - Yes. Each campaign includes a Report Download option that generates a downloadable file with delivery and interaction metrics. 8. **Can I duplicate a campaign for re-use?** - No. For now, you can manually re-create a campaign using the same segment and template. 9. **Do recipients see each other in the same campaign?** - No. Each message is sent individually through WhatsApp's API, so it behaves like a one-to-one private message for each recipient. 10. **What is the minimum audience size required to send a campaign?** - There’s no minimum, but we recommend targeting at least 10 recipients to leverage analytics insights effectively.