---
title: Click to WhatsApp Ads (CTWA)
slug: click-to-whatsapp-ads-ctwa
docTags: 
createdAt: 2025-08-14T08:38:01.286Z
---

Click-to-WhatsApp ads make it easy for businesses to start conversations with customers directly inside WhatsApp.
They’re a fast and convenient way to reach more people, generate leads, drive sales, and build customer loyalty, all from the apps your audience already uses, like **Facebook** and **Instagram**.

When someone taps your ad, a chat window opens in WhatsApp.
This gives customers a direct line to your business, creating a personal entry point to start conversations and build lasting relationships.

# How to Set It Up

First, make sure that: 

1. [WABA is connected to the Facebook page](https://docs.360dialog.com/docs/whatsapp-marketing/fb-page-whatsapp-api-linking) that will be used for this Ad.
2. The Ad account is connected to the same Meta Business Profile that has WhatsApp API

To create ads that click to WhatsApp from Ads Manager:

1. Go to [Ad Creation](https://business.facebook.com/business/loginpage/?next=https%3A%2F%2Fbusiness.facebook.com%2Fadsmanager%2Fcreation\&login_options%5B0%5D=FB\&login_options%5B1%5D=SSO\&login_options%5B2%5D=IG\&config_ref=biz_login_tool_flavor_adsmanager#) within Ads Manager.
2. Choose Engagement as your objective.
3. Choose your campaign budget and click Next.
4. Under conversion location select messaging apps.
5. In the Messaging Apps section, select WhatsApp.
6. Under Ad type, select Click to message.
7. For ads using Engagement objective, in the Accounts section, go to WhatsApp and select the relevant WhatsApp number from the dropdown menu.
8. Choose your Audience, Placements, Budget, and Schedule and click Next.
9. Select your ad format and complete your ad setup.
10. Click + Create to create your flow. Click Save and finish when you've completed.
11. Click Publish to publish your ad.

# Make It Work for You 

1. You can create a flow to track a specific ad.
2. To be able to check how many leads your ads are getting, you can go to **Reports** > **Chats** > **Click to Chat Ads** and select the channel your ads are on to see how many leads you've captured.