---
title: WhatsApp Account Usage
slug: whatsapp-account-usage
docTags: 
createdAt: 2024-11-22T06:38:51.641Z
---

The **WhatsApp Account Usage **[Report](docId\:W77fOTsoi3FPy_lzWMCj2)  provides detailed insights into the consumption of [WhatsApp](docId\:L2ELh1pj7NRM-aRLTIjrE) , categorized by conversation types (e.g., Marketing, Service, Authentication, and Utility). It helps businesses monitor usage trends and optimize their messaging strategies.

**Purpose**

This report helps track [WhatsApp](docId\:L2ELh1pj7NRM-aRLTIjrE)  consumption, understand the distribution of conversation types, and evaluate the effectiveness of messaging campaigns over time.

# Getting Here

:::hint{type="warning"}
This module is accessible to **Admins** and **Managers**. Restricted users (users with limited views) cannot access this report.
:::

1. Navigate to the [Report](docId\:W77fOTsoi3FPy_lzWMCj2)  module from the left-hand menu.
2. Under the [Chats](docId\:GbjNS2WKGEbSzf5evI07N)  section, select **WhatsApp Account Usage**.

![](https://api.archbee.com/api/optimize/tjnHF_B8r1-EKcpEGK2I4-IUpc5y0DMWLkoqj5prEL8-20250626-034348.jpg)

### Features

- **Timeframe Selection**:
  - Users can select a custom timeframe or predefined options like:
    - Today
    - Yesterday
    - This Week
    - Last Week
    - This Month
    - Last Month
  - ![](https://api.archbee.com/api/optimize/tjnHF_B8r1-EKcpEGK2I4-G8yFpZVdTFWHzbVGmYc6g-20250626-034712.jpg)
- **WhatsApp Account Selection**:
  - If multiple WhatsApp accounts are linked, users can switch between accounts to view usage data for each.
  -

    ![](https://api.archbee.com/api/optimize/tjnHF_B8r1-EKcpEGK2I4-tKrXOciC8hYqLtYsN3cvQ-20250626-035040.jpg)
- **Conversation Types**:
  - The report allows users to filter by:
    - **All Conversations**: Includes all paid and free conversations.
    - **Free Conversations**: Conversations not billed by WhatsApp.
    - **Paid Conversations**: Conversations billed by WhatsApp based on conversation templates or triggers.
    - ![](https://api.archbee.com/api/optimize/tjnHF_B8r1-EKcpEGK2I4-uhwnCOp00xTmkFDLIvJR3-20250508-200243.png)
- **Graphical Representation**:
  - Displays a line graph showing the trend of conversation types (e.g., Marketing, Service, Authentication, Utility) over time.
  -

    ![](https://api.archbee.com/api/optimize/tjnHF_B8r1-EKcpEGK2I4-mLKTLERIfcAD6MyyZrcOf-20250626-035324.jpg)
- **Tabular Data**:
  - Below the graph, a table displays monthly data for each conversation type, such as:
    - Marketing
    - Service
    - Authentication
    - Utility
    -

      ![](https://api.archbee.com/api/optimize/tjnHF_B8r1-EKcpEGK2I4-V-ungccst8DoK3V0dCLPb-20250626-035455.jpg)
- **Last Updated Timestamp**:
  - Indicates the last sync time for the report data with the WhatsApp Business API.
  -

    ![](https://api.archbee.com/api/optimize/tjnHF_B8r1-EKcpEGK2I4-3YlLWynGDS-g6KexHX6XG-20250626-035635.jpg)
- **Data Refresh**:
  - A refresh icon allows users to update the report and fetch the latest data.
  -

    ![](https://api.archbee.com/api/optimize/tjnHF_B8r1-EKcpEGK2I4-kgRwEgJd8xCRwZ3uwb4Du-20250626-035744.jpg)

## Exporting the Data

**How to Export:**

1. Right Click on the graphs only.
2. Click the **Download**.
3. The download will start automatically.
4. The file will be downloaded as an image with the graph selected.

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:::

# Practical Use Cases

1. **Budget Management**:
   - Monitor paid conversations (e.g., Marketing and Utility templates) to ensure usage stays within budget.
2. **Campaign Performance**:
   - Compare trends in Marketing conversations month-over-month to assess campaign effectiveness.
3. **Customer Support Insights**:
   - Evaluate the volume of Service conversations to allocate resources effectively.

# Best Practices

1. **Regular Monitoring**:
   - Check this report weekly to ensure messaging costs align with business objectives.
2. **Optimize Templates**:
   - Use insights from paid conversation trends to refine template content and minimize unnecessary costs.
3. **Align with Meta's Pricing Model**:
   - Understand WhatsApp’s pricing structure to maximize free conversation opportunities and optimize paid usage.
4. **Export Data**:
   - Export the graph to share with stakeholders or analyze trends offline.

# FAQs

1. **Who can access the WhatsApp Account Usage Report?**
   - Only Admins and Managers with reporting permissions can view this module. Restricted users will not have access.
2. **What’s the difference between paid and free conversations?**
   - Paid conversations are billed by WhatsApp based on conversation types (e.g., Marketing, Utility), while free conversations include customer-initiated messages or those that fall within Meta’s 24-hour session window without a charge.
3. **Can I view data for more than one WhatsApp account?**
   - Yes. If multiple WhatsApp Business API accounts are integrated, you can switch between them using the account selector at the top of the report.
4. **What are the conversation categories shown in the report?**
   - The report segments conversations into four types:
     - Marketing
     - Service
     - Authentication
     - Utility
5. **How often is the data refreshed?**
   - A "Last Updated" timestamp shows the most recent sync with the WhatsApp API. You can manually refresh the data by clicking the refresh icon.
6. **Can I select custom timeframes for analysis?**
   - Yes. You can choose predefined periods like "Today," "This Week," or define a custom date range for deeper insights.
7. **What does the graph in the report represent?**
   - It visualizes the trend of each conversation category over time, useful for spotting peaks in usage or campaign impact.
8. **Is it possible to export the data?**
   - Yes. You can export the graphical chart by right-clicking on it and selecting “Download.” The table below the graph is not exportable.
9. **How can this report help manage costs?**
   - By tracking paid conversation volumes, especially in Marketing and Utility you can spot overspending trends and adjust campaign frequency or messaging strategy accordingly.
10. **Why is the Marketing category important to monitor?**
    - Marketing conversations are typically the most expensive. Monitoring their volume helps you evaluate campaign ROI and adjust strategies to optimize performance while minimizing unnecessary spend.