Facebook Ads Insights

the facebook ads insights page in sanoflow helps you track the performance of your facebook and instagram ads, specifically those connected to messaging outcomes like whatsapp conversations use this section to evaluate which ads are driving engagement and optimize future campaigns accordingly getting here to access facebook ads insights go to the left hand side menu click on reports overview docid\ w77fotsoi3fpy lzwmcj2 under the chats docid\ gbjns2wkgebszf5evi07n section, select facebook ads insights what you’ll see this page displays detailed insights based on your meta ad accounts and connected channels filters available channel name select the facebook channel connected to sanoflow ad account choose the linked meta ad account ad pick a specific ad to view its performance data breakdowns segment results by attributes like age, gender, etc once an ad is selected, the panel will populate with insights specific to that ad (e g , clicks, impressions, age breakdown, etc ) practical use cases determine which facebook/instagram ads lead to whatsapp chats analyze the age groups or genders that engage the most optimize future ad targeting using performance patterns align your ad spend with actual customer engagement best practices always select a specific ad to unlock detailed performance insights use breakdown filters (like age or gender) to spot audience trends cross reference with whatsapp ads clicks to understand message level behavior make campaign decisions based on actual conversation outcomes, not just impressions or clicks sync your meta channels regularly to keep reports up to date faqs what is facebook ads insights used for in sanoflow? it shows how your meta ads (facebook/instagram) are performing in terms of messaging related outcomes like whatsapp interactions why do i see “please select an ad to view insights”? you need to select a specific ad from the dropdown to load its performance data what kind of insights can i expect? once loaded, you'll see metrics like reach, impressions, clicks, and possibly demographics like age, depending on ad settings can i view multiple ads at once? no, you must select one ad at a time to drill down into its individual performance how recent is the data displayed? data is synced from meta in near real time but may have slight delays of up to a few hours what’s the difference between “ad account” and “channel name”? “channel name” refers to your sanoflow connected facebook page, while “ad account” is the meta business account managing your ads why do some ads show no data? the ad might not have generated relevant messaging interactions or hasn’t been synced yet can i filter by demographics like age or gender? yes, use the breakdown dropdown to segment results by available demographic filters like age and gender is this report only for whatsapp related campaigns? primarily, yes it focuses on messaging based outcomes like whatsapp ad clicks, but may include broader data if linked can i download these insights? at this time, export isn’t available directly from the dashboard reach out to support if you need the raw data