MM Lite API

the whatsapp marketing messages lite api lets you send optimized marketing messages through whatsapp directly from sanoflow it’s designed for marketing teams who want to reach customers quickly with engaging, compliant messages using their existing whatsapp business numbers why it matters unlike the standard cloud api, the lite api automatically increases delivery for high‑engagement messages and adds new features, like time‑limited campaigns, creative optimizations and performance benchmarks, so your campaigns get better results how to start 1\ onboarding your business check eligibility ensure your whatsapp business account (waba) is active, not a coexistence account, and that your business is not in a sanctioned country register your phone number your business phone number must already be registered on the cloud api the lite api and cloud api share the same phone number; no extra verification is required enable in sanoflow go to settings → integrations → whatsapp channel and check if your number is eligible for mm lite onboarding is a lightweight upgrade from the cloud api if you already use cloud api in sanoflow, most settings carry over make it work for you make messages relevant and timely high‑engagement messages get higher delivery limits and up to 9 % more deliveries than cloud api respect opt‑out regulations only send marketing messages to users who have opted in; use sanoflow’s opt in button to manage consent troubleshooting problem solution integration not available ensure your waba meets eligibility requirements (active, not coexistence, not in a sanctioned region) marketing messages fall back to cloud api you may not have completed onboarding or set the product policy to strict complete onboarding steps and verify settings no delivery optimizations or conversion metrics this may happen for countries in the eea, uk, japan, or south korea these regions don’t support optimizations messages not delivered in the us starting april 1 2025, marketing messages aren’t delivered to us users consider segmenting your audience or using other channels